Your goal as a search marketer is simple: Make the best page on the internet for your topic. Semantic SEO is especially relevant for that big, first group of searches. These people are doing research.
80% of online searches are people looking for answers.
10% are people looking for a specific product or service, and the remaining
10% are people trying to get to a specific website.
Source: Determining the informational, navigational, and transactional intent of Web queries. Bernard J. Jansen, Danielle L. Booth, Amanda Spink.