More B2B marketers are realizing the benefits of content marketing as a method to generate leads and drive customer engagement. But even as marketers recognize the importance of the discipline, many still struggle with the logistics necessary to produce compelling content.
eMarketer is an independent market research company that provides insights and trends related to digital marketing, media and commerce. eMarketer, founded in 1996, is located in New York, NY. Its clients include two-thirds of Fortune 500 companies. eMarketer subscribers span 70 countries. The company was acquired by Axel Springer in June 2016 for $242 million.