ELEA

ELEA

Background

Laboratorio ELEA's history spans over 60 years, marked by the development of high-complexity products and a strong commitment to research. With modern industrial production plants and an extensive distribution network, ELEA develops and produces millions of units annually, focusing primarily on Women's Health, Cardiology, Neurosciences, Oncology, and Over-the-Counter products.

In 2004, we were engaged to collaborate on our first project together: a content portal called ColesterolBajo.com. This ambitious project aimed to bring together patient and medical communities around issues related to cholesterol in Argentina. Since then, we have continued to work on various digital projects for ELEA, including consultancy, digital strategy, digital ecosystem architecture, website design and development, content production, SEO and SEM, app design and development, email marketing, social media campaign monitoring, team coaching, and more. We have been chosen three consecutive times as the digital agency to redesign the company's corporate website: "2006-2009", "2010-2015", and "2016-2020".

ELEA

ELEA

Services

We have always understood the challenges and responsibilities of the Argentine pharmaceutical market. Beyond surpassing competitors in many aspects, we have fostered a constructive coexistence between corporate strategic cycles, technological cycles, and economic crises. This has resulted in a more advanced digital ecosystem compared to many peers, achieved through various solutions and initiatives that we implemented together. Such progress would have been impossible without the company's continuous focus on analyzing and adapting to new digital challenges.

ELEA

At Laboratorio ELEA, we implement digital strategies to ensure the achievement of objectives and minimize risks for the company:

  • Collaboration in defining goals, deadlines, and necessary budgets across different departments.
  • Identification and implementation of best practices to sustain the digital ecosystem.
  • Identification of technological needs to implement the digital platform and collaboration in setting up server structures and services with providers.
  • Planning and implementation of stages for each social media channel and its linkage with each brand.
  • 24x7 monitoring of audiences and campaign performance.
  • Requirements analysis and user expertise design for each platform.
  • Design, development, and monitoring of the corporate website for the community of professionals and patients: www.elea.com.
  • Development of mobile apps: ELLERING, SALUD FEMENINA, ONCO-BIOTECH, PROYECTO MACHETE, and associated websites. Microsites for product launches like AZIATOP, CEDRIC, FITO CHIACAPS, BENADRYL, ALENIX 24, LAXUAVE BALANCE, MOX 12, NOPUCID QUBIT, VERATEN UD, and HEBERPROT-P.
  • Design and development of content portals for patients: COLESTEROLBAJO.COM, SALUDFEMENINA.COM, MENINGITISHOY.COM
  • Website design and development for VAXIRA www.vaxira.com
  • SEO/SEM activities to strengthen strategic search positioning.
  • Design and animation of demos with voiceovers.
  • Illustration and 3D animation of products.
  • Applications for Human Capital management.
  • Portals for medical content dissemination.
  • Development of applications for Medical Societies.
  • Email marketing campaigns.
  • Reports, analytics, and consulting, coaching, and training of digital work teams.

ELEA

Other projects

LABORATORIO ELEA PHOENIX Laboratorio Elea Phoenix
EXPOAGRO Expoagro
HoySeJuega.com HoySeJuega.com