The online community of amateur football, a 100% digital project recognized and influential across South America.

Background

The project's identity has always been tied to football and entertainment, embodying the concept that whenever one wants, they can play: "today we play, no excuses." Functionally, our focus has been on creating a collaborative platform.

In 2006, we launched the first version of HoySeJuega.com. Since then, it has evolved into the primary online platform for amateur football in Argentina and South America. From the outset, the website has offered free content and services that bring together all users interested in playing football. In one platform, users can find information about pitches and tournaments they are seeking, gaining relevant data to make decisions.

At P3, we've developed a platform that facilitates interaction. Football complexes and businesses can input their facility and tournament data. Meanwhile, users can conduct advanced searches, connect with other players, and leave reviews about the complexes.

Implementation

From 2006 to the present day, we've implemented a comprehensive plan aimed at building and strengthening a digital community of amateur footballers. The integrated project was designed in consecutive and complementary stages.

Conceptual Identity Development: Constructing and designing the visual and conceptual identity of the project.

Community Platform Development: Building the platform for community interaction, territoriality, and content.

Database and Social Media Optimization: Updating and refining databases and social media presence.

App Development and Mobile Adaptations: Developing applications and mobile adaptations.

Today, the website sees over 100,000 monthly visits and has more than 90,000 followers on its YouTube channel.

With the expansion of social networks, the brand has found new spaces and ways to interact with its followers. The hashtag #hoysejuega is commonly used when users announce their participation in football matches.