SoDA serves as a voice for digital marketing professionals worldwide with a mission to advance the industry through Best Practices, Education, and Advocacy

Like the future? Here’s 234 pages of it in the new SoDA report: The SoDA Report (Volume 1, 2013) from Society of Digital Agencies

Brand Media Strategy: Integrated Communications Planning in the Digital Era

From YouTube to Facebook to the iPhone, today’s media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving technology come powerful ways to track what’s working, what’s not, and how to get the maximum impact for your brand in a shrinking economy. Media and brand expert […]

Google Correlate finds search patterns which correspond with real-world trends.

www.google.com/trends/correlate

Simon Sinek: Cómo los grandes líderes inspiran la acción

Siempre volvemos a ver esta charla:

Facebookopoli

The Brand Gap

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining […]

Ahora podes calificar a tus profesores en red

La podes visitar en: www.ratemyprofessors.com

CONVERSACIÓN ENTRE EINSTEIN Y POINCARÉ

Una sugerencia de un cliente para este blog: Einstein: —Sabes, Henri, al principio, yo estudiaba matemática. Pero dejé y me dediqué a la física… Poincaré: —Ah… No sabía, Albert. ¿Y por qué fue? Einstein: —Bueno, lo que pasaba era que si bien yo podía darme cuenta de cuáles afirmaciones eran verdaderas y cuáles eran falsas, […]

The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know

If you work with clients in any industry, The Art of Client Service is for you. If you work in an advertising or marketing agency, then this book is indispensable. Distilling decades of experience, advertising executive Robert Solomon has compiled the definitive resource for advertising and marketing account executives: a fast-reading, pocket-size, actionable checklist of […]

Google Zeitgeist 2012

Como todos los años Google presenta Zeitgeist. En esta oportunidad eligió hacerlo el 12/12/12. Para más información: http://www.google.com/zeitgeist/2012/